Doctoral Research
2017
Immersing the Lay Self into Medication Reasoning: A Theory of Parental Health Behavior in the Context of Asian Developing Countries.
Doctoral dissertation, Université Paris 1 Panthéon-Sorbonne. Advisor: Prof. Jacqueline Fendt, ESCP Europe & Ecole Polytechnique.
Editorial Service
Reviewer, International Journal of Pharmaceutical and Healthcare Marketing (2022–Present)
Peer-Reviewed Journal Articles
2013
Mothers' Perceived Vulnerability, Perceived Threat, and Intention to Administer Preventive Medication to Their Children.
Contemporary Management Research, 9(4), 399–418.
2012
Vietnamese Consumer Behavior toward Children's Over-the-Counter Medications: A Reasoned Action Approach.
Journal of International Business Research, 11(3), 89–104.
2012
The Relationship between Past Use and Medicating Intention within the Theory of Planned Behavior.
Review of Integrative Business & Economics Research, 1(1), 385–402.
Selected Conference Papers
2026
What Can Gen-AI Code? Reflective and Formative Indicators in Classic Grounded Theory. Grounded Theory Futures 2026, online, 23 September 2026.
2018
Parental Lay Self Immersion into Expert Communities of Child Health. 35th Annual Qualitative Analysis Conference, Canada.
2014
Fendt, J., & Nguyen, P. Parents' OTC Medication Behavior with Their Children. British Academy of Management Conference, Belfast.
